SKIN WISEA No-Nonsense Guide to Skincare Ingredients
Preorder today • Releases Oct 28
The sheer number of products in the skincare aisle is overwhelming. It’s littered with trending buzzwords like “clean beauty” and “regenerative” and vague marketing claims like “clinically proven” and “dermatologist-tested” that add to the noise.
Reading skincare ingredient labels feels like decoding a science textbook, one ingredient at a time. All this creates a maze of promises and terminology that makes it hard to know what you can trust.
Now there’s SKIN WISE: A No-Nonsense Guide to Skincare Ingredients, your clear, science-based guide for understanding what your skin needs, what’s actually inside the bottle, and how it affects your skin.
- Learn what your skin needs and how to match skincare ingredients to your skin goals.
- Decode trending buzzwords and marketing claims.
- Recognize which ingredients are active, functional, or just fillers.
- Know what to pair, what to avoid, and why it matters.
- Understand how ingredients work together (or against each other) for better results.
Whether you’re new to skincare or a seasoned enthusiast, SKIN WISE makes it simple to understand what you’re buying so you can stop wasting money on products that don’t deliver. Start making smarter, healthier, and more effective skincare choices today.
Get the SKIN WISE Marketing Hype Decoder!
Tired of marketing buzzwords like “clean beauty,” “dermatologist tested,” or “clinically proven” that never explain what’s really inside the bottle?
The SKIN WISE Marketing Hype Decoder is your free, science-based guide to separating fact from fluff. Inside, you’ll find:
- Clear explanations of the most common buzzwords and what they actually mean
- How to spot empty claims and overhyped ingredients
- A quick-reference tool you can keep handy when shopping for skincare
Download your copy now and start making smarter, evidence-based choices for your skin.
Request an Advance Copy of Skin Wise
Are you a skincare professional, health journalist, or content creator committed to helping people make informed, evidence-based choices for healthier, better looking skin?
Be among the select few to get early access to SKIN WISE: A No-Nonsense Guide to Skincare Ingredients before its official release in October 2025.
This reader-friendly, science-backed guide demystifies skincare labels and helps you choose products that support real skin health, not just appearances.
If you’re interested in reviewing the book, featuring it in your content, or recommending it to your audience, click below to request an advance copy
About the SKIN WISE Book
Coming October 28, 2025!
SKIN WISE: A No-Nonsense Guide to Skincare Ingredients is a science-backed, reader-friendly guide that empowers you to understand what your skin really needs, understand claims, decode ingredient labels, and make informed choices about the products you use every day.
Whether you’re overwhelmed by marketing claims, unsure what “clean” really means, or simply want more effective skincare, SKIN WISE provides you with the knowledge you need to make skincare purchases with confidence that deliver expected results.
Inside, you’ll discover:
- How skin functions and why the ingredients in your skincare products matter
- Get clear explanations of key ingredient categories, from hydrators to peptides to advanced regenerative biotechnology.
- What to avoid and what to embrace based on evidence, not trends
- How to choose formulations tailored to your skin type and concerns
- A comprehensive reference for reading and comparing ingredient lists like a pro
- Pre-order SKIN WISE today to be among the first to get the complete guide.
- Grab the free “SKIN WISE Marketing Hype Decoder” PDF now.
- Share SKIN WISE with a friend or your skincare pro, and make smarter choices together.
What You'll Learn
Basic Skin Function
Get a good basic understanding of how your skin works and how ingredients interact with each layer.
What Your Skin Needs
Find out what your skin needs and learn how to match skincare ingredients to your concerns.
Label Language
Learn to read labels like a pro to quickly determine if a product is right for you.
About the Author
“The SKIN WISE book wasn’t part of the original plan. In fact, it leapfrogged two other books I was already working on.
In my regenerative aesthetics practice, I find myself giving the same talks every day, explaining how skin actually functions and how different skincare ingredients interact with its layers. At a conference, someone told me, “I wish I had what you just explained in a book.” That sparked the idea. Writing down what I already knew and said out loud seemed like it would be quick and easy.
Of course, it wasn’t. What began as a simple reference turned into months of work as the vision sharpened: how to make thousands of ingredients understandable, organized, and useful. It became the classic story: “We do this not because it is easy, but because we thought it would be easy.”
SKIN WISE: A No-Nonsense Guide to Skincare Ingredients is the result. This book is designed to make the fundamentals of skin and skincare ingredients easy to understand, and to make it effortless to look up the ingredients you care about most. Its mission is simple: to empower people to make smarter, more confident skincare choices so they can enjoy their best skin ever.”